On his canvas entitled 'La trahison des Images' ('The Perfidy of Images'), René Magritte painted a tobacco pipe in a very realistic manner and added the words: 'Ceci n'est pas une pipe' ('This is not a pipe'). In similar style, it is of prime importance to state that the first three-dimensional (3D) models of G protein-coupled receptors (GPCRs) that have been defined and displayed are definitely not GPCRs and never will be. However, they probably represent a very important breakthrough in our understanding of GPCR structure and function as well as being a source of novel working hypotheses that can be experimentally explored. Several generations of scientists have elaborated their research on the concept of hormone-receptor interaction without having access to any structural representation of this molecular complex. Thus, for many years receptors remained only indirectly characterized through their functions or their binding properties. As a consequence, a number of important issues are still to be addressed. How does a hormone bind and activate its receptor? How does an antagonist inactivate a receptor? What is a partial agonist? What are the molecular mechanisms of signal transduction and modulation? Obviously, answers to these questions are of prime importance for medicinal chemists in their attempts to rationalize drug design.