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2008 Advertising in Molecular Pharmacology

A cutting-edge journal since 1965, Molecular Pharmacology's monthly issues report highly significant new information on drug action and selective toxicity at the molecular level. Researchers report state-of-the-art methodology to define the molecular foundations of clinical problems. Print and online versions have a world-wide readership in academic, government, and industry settings.

PLACEMENT POLICY FOR ADVERTISING

All print advertising precedes and follows editorial section. Web banners for the online journal rotate throughout the site. eTOC sponsorships are at the top of the email message.

PRINT CIRCULATION (July 2007)

US Print: 480 subscribers
US Online: 2,310 subscribers
Foreign Print: 210 subcribers
Foreign Online: 790 subscribers

Online Stastics:

Web hits (avg. per month):	714,033
eTOC Registered Users:	4,136
TOC page views (avg. per month):	5,762

CLOSING DATES

Molecular Pharmacology is published monthly. Issues close 35 working days before the issue month.

ONLINE ADVERTISING--New and Expanded Opportunities

The electronic version of Molecular Pharmacologyreceives over 714,000 hits per month. Choose from the online advertising options below:

TOC Package NEW!!
Tables of contents of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad will appear on the eTOC email and your online display ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

eTOC Bottom
Place up to 4 lines of text and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!

Banner Ads Larger Size!
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.

Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$590	$1,416	$2,478	$4,248	$0.82
Premium Rates	$856	$2,053	$3,593	$6,160	$1.19
TOC Package**:	$1,000/issue				$0.24
eTOC Bottom:	$325/issue	Add logo for $100			$0.07

*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
**Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $930 --- a 50% discount!

TOC Package Specifications:
• eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
• eTOC banner size: 468 pixels wide x 60 pixels high
• Online TOC display ad size: 195 pixels wide x 195 pixels high
• File formats: Interlaced, nontransparent gif (name must end in ".gif")
• File sizes: 20k maximum (ideally, less than 10k)
• Bit depth: 5-bit color maximum
• Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
• Include the URL to which the banner and display ad should be linked. You may use the same or two different URLs for the images.

eTOC Bottom Sponsorships:

• Send up to 4 lines of text (62 characters per line) and URL to your website. Add your logo for an additional $100 per issue. Text and logo are due 20 days before the month of sponsorship. eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.

Banner Specifications:

• Banners should be sent as an email attachment to adnet{at}faseb.org
• Screen size: 468 pixels wide x 60 pixels high
• File format: Interlaced, nontransparent gif (name must end in ".gif")
• File size: 20k maximum (ideally, less than 10k)
• Bit depth: 5-bit color maximum
• Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
• Send URL to which the banner should be linked

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

PRINT RATES

Black and White Rates
(Effective January - December 2007)


Frequency	Full page	1/2 page	1/4 page
1 time	$645	$435	$320
3 times	$620	$420	$310
6 times	$605	$400	$295
12 times	$555	$385	$280
24 times	$470	$330	$240

Color Rates (Print)

Standard color per page	$415
Matched color per page	$495
3-color & 4-color per page	$1,095

Composition Charges

1 page	$225
1/2 page	$125
1/4 page	$100

Premium Position Rates(noncancellable)

2nd cover: 25% premium
Opposite TOC1: 25% premium
3rd cover: 15% premium
4th cover: 40% premium
All others: 10% premium

Multiple Journal Discounts

Frequency discounts apply across all AdNet publications.

Special Positioning

Publisher will not guarantee any specific placement in print journal (right-hand page, far forward, etc.) unless the position premium was provided for in the contract.

Agency Commission

15%. In-house agency requests will not be honored. Color charges and position charges are commissionable.

Print Unit Sizes

	Nonbleed				Bleed
	Width		Height		Width		Height
Full Page	7"	x	10"		8 5/8"	x	11 1/4"
1/2 Page H	7"	x	5"		8 5/8"	x	5 1/2"
1/2 Page V	3 1/2"	x	10"		4 1/4"	x	11 1/8"
1/4 Page	3 1/2"	x	5"		---	x	---

Trim Size

• Journal trims 3/16" off top, 1/8" bottom, gutter, and outside edge.
• Final trim size is 8 1/8" x 10 7/8".
• Live matter should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.

Halftone Screen

Covers, inside, and 4-color process: 133-150 line screen.

Reproduction Requirements

Offset negatives on .004" stable base material, marked for color, with register marks, center marks, and trim marks clearly indicated. Negatives: right reading, emulsion side down. Mechanicals or camera-ready copy (except for 4-color advertisements) are accepted. Identification proof must accompany each order. All color ads require color proofs. Inside pages and covers are coated. Journal is perfect bound.

ASPET Online Package

ASPET journals average nearly one million hits per month. Purchase a banner for 12 months on all five publications for just $12,420 or purchase premium online service (a banner plus inline links) for only $18,000 for the year.

DISPOSITION OF REPRODUCTION MATERIAL

Print materials and electronic files destroyed after one year.

CONTACT INFORMATION

Send contracts, insertion orders, publication set copy, offset material, proofs, and electronic files to:

Attn: Advertising Coordinator
FASEB AdNet
9650 Rockville Pike
Bethesda, MD 20814-3998

Product Ad Sales: 800-43FASEB ext 7103
Recruitment: 800-43FASEB, ext 7156 or 301-634-7156
Production: 800-43FASEB, ext 7117 or 7791 or 301-634-7117 or 301-634-7791
Fax: 301-634-7153
E-Mail: adnet{at}faseb.org

For advertising opportunities in all of the ASPET publications, click here to download our rate card.

For a full media kit and advertising opportunities from FASEB AdNet, click here

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