<p>An interpretive method drawing from social psychology, feminist theory and art criticism
is developed to analyze contemporary images of gender. Utilizing and expanding upon …

Recent research has shifted attention from brand producers and products toward consumer
response and services to understand brand value creation. Often missing from these insights…

A key characteristic of the twenty-first century economy is 'the image'. Brand development is
based on image, products are advertised via images, and corporate image is critical for …

Through explication of a visual research method, this paper theorizes how masculine identity
interacts with consumption—of imagery, products, desires, and passions in advertising and …

This paper examines visual representation in marketing communication from a distinctive,
interdisciplinary perspective that draws on ethics, visual studies and critical race theory. An …

Marketing often relies on strong visual identity. Products and services are promoted via
images, corporate image commands increasing attention and images of identity pulse through …

… This paper forms part of a larger call for inclusion of art historical issues within the marketing
research canon (Schroeder and Borgerson, 2002), and joins in the contention that art history …

Recent research has suggested that consumers collectively co-create value through consumption
practices. This paper provides additional insights into value creation by demonstrating …

Purpose – To help shape a more cohesive research program in marketing and consumer
research, this paper presents a systematic effort to integrate current research on consumer …

Brands occupy an increasingly prominent place in the managerial mind as well as in the
cultural landscape. Recent research has shown that brands are interpreted in multiple ways, …